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If you want more consistent help with planning, building and growing a podcast you will love, check out http://podtips.pro the membership site for podcasters.
This podcast is created by Chris Huskins.
Welcome to today’s podcasting tip, recently I published an infographic quick start guide to podcasting and I thought it would be worth going through the steps here to make sure, if you have launched, you didn’t miss anything, or if you are about to launch you don’t miss anything. So if you want to see me try and present a very visual thing like an infographic with just my voice… stick around…
So on the infographic we obviously started with recording, editing, mixing down an episode. You can get free tools like Audacity and Garageband to get started with this, you do need a piece of audio to get started, so, it’s our first step.
When you are mixing down I recommend mp3, mono or stereo, depending on what’s in your podcast. If it’s mainly talk you only need mono, if you have got lots of sound effects then stereo is good. And I mix down to 128 kb/s, you can go to 64 kb/s if it’s just all speech and you want to save up space, and even if you have lots and lots of special sound effects then you might go up in quality from that as well. It’s really a preference thing here but with mp3, 128 kb/s, mono or stereo, you can’t go far wrong…
If that sound like jargon, don’t worry, when you hit export on Audition, or Audacity, or Garage band, you get to choose what the outputs are, and it’s really easy to just select the options, you don’t really have to massively understand what each means at this point.
The next step is picking a podcast hosting company, you can host yourself, it just gets very difficult — I don’t personally recommend it. I recommend Libsyn, but there are many out there… pick one that’s going to be reliable for a long period of time — you know it would set up well, and it fits your needs.
Most podcast host will guide you through the setup of your show settings and getting started with your podcast, although it’s pretty much just filling in boxes, to get it ready so make sure you fill in everything. For this you will need a show title, show description, and you will need artwork for the show.
Next you will need to use the audio from your first episode to release an episode in your podcast host. Whether it’s the first full episode, or an intro, you must have a piece of audio in your feed to be able to submit to Apple. So, this is the point where you get that little intro or a piece of audio, just into the feed to get started.
Then the big one… submit to Apple podcasts or iTunes as it was known. To do this go to podcastsconnect.apple.com, login with an iTunes account, you will need an iTunes account to do it, then…. click add show, enter the RSS address which you would have got from your podcast hosting company, hit validate and submit.
If you do run into any problems when you do hit validate, then you need to go back to your podcast hosting company and find out why.
Next, we submit to Stitcher, because that covers off a lot of the Android listeners. So go to Sticher.com, register as a content provider, log in and click add show, fill in the info and your RSS feed address, agree, and confirm. That’s Stitcher done.
The new contender to the android market is Google Podcasts so I will be adding this to the infographic soon and so watch out for a Podcasting Tips Daily episode on that soon.
Next, I recommend TuneIn because it makes your podcast available on Alexa devices, it makes it easier for Siri to find too.
For the link to do this you can go to the infographic on the website, if you go to podtips.pro/blog and the link is in the infographic there for the TuneIn form. Or if you Google TuneIn podcast submission, you will find it there.
Then if you go to your podcast host and look at the other destination your host offers. Now this does vary between hosts but we massively recommend picking a host that does Spotify, that’s a new one, Google Podcasts is going to be massive and it doesn’t just have to be in the US, like Google play music was.
There are various other ones, so get on many as you can, especially if your host offers them.
Because once you have setup these destinations, you only have to release the episodes into your hosting company and then it pings out to all these places.
Then, once your destination has been accepted, you get emails from the different places saying your submission was successful then you are ready to tell the world.
The reason I say that this episode is important if you have already launched as well is it amazes me how many people haven’t set up these destinations at launch. So if you haven’t go back and sort it out!
That’s today’s podcasting tip. If you want to see that infographic, go to podtips.pro/blog. And I will have more tips for you on Monday!
If you want more consistent help with planning, building and growing a podcast you will love, check out podtips.pro, the membership site for podcasters.